Medical marketing for doctor's officesIntel, Nike, Daimler Trucks North America, Boeing are some of the largest companies in Portland and offer excellent health insurance options for their employees. If you own a medical clinic or doctor’s office and are looking to target more of these potential clients because of their higher reimbursement rates, there are a number of ways to attract them to your medical practice. Here are 3 tips to boost your medical marketing to attract Portland employees with excellent insurance coverage:

Create medical content catered to patients

Consistent blogs are key in building a strong online presence, but they’re often underutilized by doctors offices. However, creating content that is relevant to your target audience is an effective way to attract more eyeballs to your medical practice website. For example, Nike employees are probably curious to read about cutting edge exercise to boost cardiovascular health, while employees for Daimler Trucks North America may be more interested to know the health effects of being sedentary at work.

One of the purposes of medical blog writing is to communicate the value your Portland doctor’s office brings to potential patients. If you can demonstrate how your office can address the specific healthcare needs of these employees, your medical office has a better chance of converting them into new patients.

Attract Portland employees to your medical practice’s website

What do Nike, Intel and Boeing have in common in Portland? They tend to recruit young professionals into their workforce. Attracting these healthy potential clients to your medical office is key for long-term success. One way to do this is to build a specific page on your doctor office website that focuses on employees of those companies. As part of a larger medical marketing strategy, you can even create a special offer or discount to encourage them to learn more about your practice.

Encourage your patients to write online reviews

Especially in our computer age, word of mouth goes a long way. This works in a digital space as well. People are more likely visit a doctor’s office with positive reviews they read online. So, as part of your medical marketing strategy, give your loyal clients the opportunity to review your practice on the internet. Potential customers take reviews seriously before purchasing a product or service – choosing a Portland doctor’s office or local practice is no different.

MBA Medical Billing Services is committed to improving the efficiency and overall success of Vancouver doctors and medical practices for more than 20 years. Contact us to learn more about how you can upgrade your day-to-day operations and remove inefficiencies at your practice.